Selected work

Projects as narrative systems.

A curated index of work that treats architecture, retail, hospitality, media, and AI as one continuous spatial medium.

Armani R&D

Armani R&D

Arturo Bandini

Arturo Bandini

Exhibition space designed for Arturo Bandini, an artist-run gallery in Highland Park, Los Angeles.

Badguys

Badguys

A Prada fashion-show projection project using villain scenes from the Fondazione Prada cinema archive.

Big Sur

Big Sur

A private commission for a house on the Big Sur coast, developed around standard American wood-framing practices.

Bonito

Bonito

A personal concept for a luxury spa capsule hotel located between San Francisco and Los Angeles, overlooking the San Joaquin Valley.

Calder

Calder

A personal Houdini experiment for generating Calder-like mobile sculptures procedurally.

Camille

Camille

Capsule

Capsule

A personal architectural concept for a compact apartment system organized around modular capsule units and an open core.

Cinema

Cinema

A Prada Cinema eyewear campaign developed with April in Milan, centered on a playful trip to an old-school movie theater.

City Terrace Pool

City Terrace Pool

An architectural pool concept for Art Papers, imagined as a large concrete funnel on a hillside in City Terrace, Los Angeles.

Content

Content

Design and production of exhibition merchandise and retail environment for Content, OMA/AMO's retrospective at the Neue Nationalgalerie in Berlin.

Country Cafe

Country Cafe

A long-running personal project imagining a series of 3D animated vignettes around a quiet cafe world.

Cylinder

Cylinder

Digital Theater

Digital Theater

Research and concept development exploring digital storytelling for Prada.

Duvetica FW2020

Duvetica FW2020

A fashion shoot for Duvetica, the Italian outerwear brand known for puffer jackets, developed with April in Milan.

Duvetica R&D

Duvetica R&D

Experiments

Experiments

Hyperion Tavern

Hyperion Tavern

A beloved Silver Lake dive bar at 1941 Hyperion Avenue, conceived and designed with Hieu Dam and Jens Hommert.

IT

IT

Research and development program for digital technologies across Prada Epicenter stores.

Infusions

Infusions

Multidisciplinary campaign developed for Prada Infusion d'Iris encompassing events, publishing, product design, retail, and photography.

Institute of Kinesiology

Institute of Kinesiology

An unrealized architectural concept for the creation or expansion of an Institute of Kinesiology in Monterey, California.

Japanese Lantern

Japanese Lantern

A 3D-printed prototype recreating a vintage Japanese construction lamp design, developed in collaboration with Jens Hommert.

Journal

Journal

Event, installation, and digital concepts developed for the Prada Journal literary competition.

Les Bains Moncler

Les Bains Moncler

Campaign concept developed for a Moncler swimwear capsule collection.

Lovecraft

Lovecraft

A brief creative collaboration with Jens Hommert to illustrate H.P. Lovecraft's short story "The Temple."

Monde Moncler

Monde Moncler

Traveling exhibition concept developed for Moncler.

Moontotems

Moontotems

Mushroom

Mushroom

Landmark sculpture and media installation proposed for the Spectrum Center in Irvine, California.

Necessaires

Necessaires

A Prada project presenting small accessories through brief cinematic vignettes focused on hands, objects, sound, and gesture.

Neon

Neon

Campaign concept for Miu Miu.

New Babylon

New Babylon

Architectural installation created for New Babylon, a group exhibition at Roberts & Tilton Gallery in Los Angeles.

O Banh Mi

O Banh Mi

A small Vietnamese banh mi shop on Hyperion Avenue in Los Angeles, developed in collaboration with Hieu Dam and Jens Hommert.

Parallel Universe

Parallel Universe

Content program developed for Prada New York Epicenter exploring connections between retail environments in different parts of the world.

Pilots

Pilots

An unrealized creative strategy for Prada that imagined campaigns as narrative "pilots" for larger stories, films, or series.

Pirelli R&D

Pirelli R&D

An unpublished concept exploration for the Pirelli Calendar using early Stable Diffusion image-generation experiments.

Pitches

Pitches

Prada.com

Prada.com

An early concept for Prada.com developed at OMA/AMO, before Prada had a fully realized website.

Premonitions

Premonitions

A Prada teaser strategy for building anticipation before fashion shows, based on OMA/AMO's installation concepts.

Print

Print

A series of print advertising concepts for Prada, developed while working at OMA in Rotterdam.

Procedural Architecture

Procedural Architecture

Research project exploring computational approaches to architectural form generation.

Radial Calendar

Radial Calendar

An unrealized holiday gift concept for Pinterest: a full year compressed into a dense circular calendar generated procedurally.

Raw

Raw

A digital campaign for a Prada eyewear collection, built around animated artist vignettes for web and social media.

Roc Nation HQ Screen

Roc Nation HQ Screen

Concept design for a large-scale media installation at Roc Nation headquarters.

Sauna

Sauna

A mobile sauna structure designed from plywood and aluminum for the former Steve McQueen house in Palm Springs.

Schwebebahn

Schwebebahn

Silverlake Reservoir

Silverlake Reservoir

A speculative proposal for Silverlake Reservoir, combining a shallow public water surface with an occupiable structure beneath it.

Speculations

Speculations

A repository of personal projects and experiments that sit outside the clearer categories of the archive.

Speranza

Speranza

An Italian restaurant in Silver Lake developed with Hieu Dam and Jens Hommert that became a long-running neighborhood staple.

Superbloom

Superbloom

The winning proposal for Los Angeles's new streetlight design, developed with Project Room for the L.A. Lights the Way competition.

Swan R&D

Swan R&D

An unrealized concept for Swan, the sailing boat company, proposing a curatorial series of artist and design collaborations.

Tickles

Tickles

Temporary bar and social space developed within an art gallery environment.

Tokyo

Tokyo

Digital content program developed for the opening of Prada Aoyama in Tokyo.

Tourism

Tourism

Content production initiative developed for Prada Epicenter and Prada IT.

Veiovia Logo

Veiovia Logo

A brand identity and logo design project for Veovia, a technology company.

Vomit Triptych

Vomit Triptych

A three-panel film made for the dedicated triptych media space at Prada's Broadway Epicenter store in New York.

Whispers

Whispers

A Miu Miu holiday campaign shot in New York, built around friends, sisters, and girlfriends returning home and trading secrets.

Wunderkamer

Wunderkamer

A collection of generative screen-content systems created for the opening of Prada's Rodeo Drive Epicenter store.

Bia Om

Ongoing

Bia Om

A Vietnamese-German brewery and beer garden on Sunset Boulevard in Los Angeles, developed through a long-running collaboration with Hieu Dam and Jens Hommert.

Nothing Retail Concept

2021

Nothing Retail Concept

Retail design concept developed for consumer technology company Nothing.

Ribbon Chair

2017

Ribbon Chair

Design for a chair.

Scenique

2016

Scenique

A digital campaign and short film created for the launch of Miu Miu's Scenique eyewear collection.

Podalida

2012

Podalida

A drawing of a city.